
Go to the privacy settings on your smartphone to see what information they can access from your device. Some apps may ask for access to information from your device, like your location, your contacts, or your photos. Go to your account settings to see how they use your information and adjust your settings to match your preferences. Social media, and other apps, may also track your online activity.
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If you have an internet-connected TV or streaming device, review the privacy settings and permissions on those, too. In all these cases, you’ll still see ads, but they won’t be personalized based on your browsing history. You’ll find this setting in the “advertising” section of your phone’s privacy settings. And your phone also has a setting that lets you opt out of personalized ads from the company that makes the operating system (for example, Apple or Google). Your browser’s privacy settings also let you choose whether to allow or block personalized ads based on your browsing history. If you’re considering one, read reviews from reputable sources to learn what options they offer. There also are browser extensions, or plug-ins, that give you some privacy controls.

Some have a private browsing mode that deletes your browsing history after you end your session, but it doesn’t block websites from seeing your online activity. Or choose not to share your location with them.

For example, you can choose to block websites from seeing your browsing history. The privacy settings in your browser give you some control over the information websites collect about you. On your phone, delete or reset identifiers used to track you. If you don’t want to see ads based on your previous online activity, delete cookies and clear your browsing and search history. What To Do About Online Tracking and Personalized Ads Delete your history For example, if you visit a website about running and fitness, you might see ads for running shoes when you visit other websites. Third-party tracking lets advertisers show you targeted ads based on your interests and online activity. Third-party tracking companies can track you across most websites you visit. When a website you visit lets another company track you, that’s third-party tracking. When a website you visit tracks you, that’s first-party tracking.

When you use an app on your smartphone, advertisers may use a unique advertising identifier to track you. Or they may use device fingerprinting - a technique that uses your browser’s unique configurations and settings to track your activity. Websites may track your online activity by using a cookie or pixel to identify you even after you leave the site. Websites and apps use different technologies to collect information about what you do online. How and Why Websites and Apps Track You Online What To Do About Online Tracking and Personalized Ads.How and Why Websites and Apps Track You Online.Identity Theft and Online Security Show/hide Identity Theft and Online Security menu items.Unwanted Calls, Emails, and Texts Show/hide Unwanted Calls, Emails, and Texts menu items.Money-Making Opportunities and Investments.Jobs and Making Money Show/hide Jobs and Making Money menu items.Credit, Loans, and Debt Show/hide Credit, Loans, and Debt menu items.Shopping and Donating Show/hide Shopping and Donating menu items.
